Global Sources
EE Times-Asia
Stay in touch with EE Times Asia
?
EE Times-Asia > Manufacturing/Packaging
?
?
Manufacturing/Packaging??

OEM partner wanted for HP-branded digicams

Posted: 09 Nov 2007 ?? ?Print Version ?Bookmark and Share

Keywords:digital camera? digital printing? OEM?

Hewlett-Packard (HP) announced it is looking for an alternative business model for its HP-branded cameras and shift resources toward its Print 2.0 growth initiatives.

The company is currently working to identify an OEM partner that would be licensed to design, source and distribute digital cameras under the HP brand. HP will continue selling its own cameras through the holiday season and intends to have the partnership arrangement in place in the first half of 2008.

This shift in strategy is intended to enable HP to accelerate its investment in Print 2.0 initiatives, which include furthering the company's position in home photo printing and online photo services, while accelerating the company's retail photo-finishing business.

Announced in May 2007, the company's Print 2.0 strategy focuses on three areas: delivering a next-generation digital printing platform that increases print speeds and lowers the cost of printing for high-volume commercial markets; making it easier to print from the web; and, extending HP's digital content creation and publishing platforms across all customer segments.




Article Comments - OEM partner wanted for HP-branded di...
Comments:??
*? You can enter [0] more charecters.
*Verify code:
?
?
Webinars

Seminars

Visit Asia Webinars to learn about the latest in technology and get practical design tips.

?
?
Back to Top