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India plays major role in Synplicity R&D road map

Posted: 22 Nov 2007 ?? ?Print Version ?Bookmark and Share

Keywords:India market? R&D road map? EDA tools?

Having its second-largest R&D site in India, Synplicity president and CEO Gary Meyers said it expects the country to be the engine of the company's future developmental activities, even as it is keen on getting more sales personnel to leverage the country's growing EDA tools market.

"The India center, started in 2000, has been growing steadily. The way things are going, we expect about half of our R&D to be done out of India in the next five years, if not even earlier than that," said Meyers. "Our plan is that while we intend to continue to expand our development center here, we will be holding flat in terms of head count in the other countries we are currently present in. The projects that we do in India are not only substantial but also critical, and we are counting on this team here to deliver."

The company has total staff of 330 in 20 locations worldwide, with about 55 in India. India is also growing as a customer base for our products, and within a year, its share of the company's global sales has gone up from 3.5 percent to 5 percent.

"This is quite a contribution and honestly, I did not expect it to grow by that much. And, we want to expand our sales channel further, but growth of other firms in this region has made it difficult to retain salespeople and application engineers," Meyers said.

2008 roadmap
Expecting to close the current year with sales of about $70 million, Synplicity's focus next year, apart from expanding the capabilities and features of traditional offerings, will be on growing sales from its DSP solutions and using the Hardi Electronics acquisition for further growth with some unique solutions in the pipeline.

"From the product perspective, in FPGA implementation, our focus is going to be on Synplify Premier, where we will add device types and functionality and continue to solve feature requests coming in. This business will grow steadily by 5 to 10 percent, and the introduction of Synplify Premier will hopefully make it grow faster," Meyers said.

He said the ASIC verification business is growing faster with the introduction of the High-Performance ASIC Prototyping System, and the focus here from a product viewpoint is to enhance the usability of Identify Pro, improve it and integrate it better with the Certify and Premier solutions.

"There is a lot of work on the core tools at hand. We are also working on features that would differentiate solutions using Hardi platforms substantially," he said.

"In ESL, we have much going on in DSP offerings, and are looking at supporting more language types, besides supporting Simulink and some features of M, the Mathlab language. Many DSP customers have asked for C representation of our DSP model, and while DSP is just 5 percent of our revenues, it will grow by 30 to 40 percent," he added.

- K.C. Krishnadas
EE Times

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