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Innovation center expands Freescale India operations

Posted: 23 Nov 2007 ?? ?Print Version ?Bookmark and Share

Keywords:India innovation center? R&D? wireless service?

Having been designing and developing software in India since 1998, Freescale Semiconductor plans to establish an International Center of Excellence for Innovation in the country.

Speaking at a company forum in India, Joe Yiu, senior VP and chairman of Freescale's Asia-Pacific operations, said it will also increase its engineering workforce by another 1,500 over the next four years.

The company also shifting more of R&D to India, beginning with its wireless business group with the growing popularity of broadband and wireless services in the country, said Kai Wang, Freescale VP of global sales and marketing and general manager.

Wang added that the two Indian centers already contribute to Freescale's microcontroller, networking and communications and analog, sensors and RF units, and some of that development work will also be moved. "While countries such as China, South Korea and Taiwan are focused on exports, India is focused more on its internal market. The volumes in this country are not as large as in those countries, but the demand is rising quickly," said Wang.

Freescale is also focused on India's automotive market, especially the two-wheeler segment where Freescale has ties to large Indian motorcycle manufacturers. It is also targeting the market for a proposed "People's Car" being promoted by Tatas, and is expected to cost around $2,500.

Freescale has engine, body and lighting controls, and is "watching this development closely," said Sanjeev Keskar, Freescale's country sales manager.

Industrial automation, energy metering, inverters for stand-by power and the basestation and carried-based equipment for the telecom market are also potential markets for Freescale, Keskar said, adding that product development close to the Indian market is a priority.

- K.C. Krishnadas
EE Times

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