SigmaTel chips win spots in PMPs by China OEMs

SigmaTel is collaborating with leading OEM/ODMs in China, including AMAX, Ramos, Foxda and KeenHigh, to create next-generation video players powered by its STMP3700 product family.

The STMP3700 family is highly integrated and optimized to ensure low BOM cost, while providing support for multiple video formats in QVGA resolution, extended battery life and the latest NAND flash technologies. The personal media player solution offers over 6hrs of MPEG-4 simple profile video playback, at 30fps using only a small 400mAh Li-ion battery. Additional video formats supported by the 3700 product family are H.264 and WMV.

"Our 3700 product family has gained momentum, and our customers continue to design-in SigmaTel technology for new products in 2008," said Phil Pompa, CEO of SigmaTel. "We work closely with our key OEM/ODMs to allow them to deliver differentiated personal media players with unique feature sets to consumers worldwide."

"AMAX has a long standing relationship with SigmaTel and we are excited to collaborate on the latest 3700 designs," said Frank Chang, general manager of AMAX's marketing division. "We expect our newest media players based on SigmaTel technology to be showcased at CES 2008 in Las Vegas."

"Ramos has worked with SigmaTel on 3600 designs and we look forward to starting our next-generation programs with them," said HongBo He, general manager of RAMOS in China. "We want to deliver the highest quality audio and video to consumers and SigmaTel's technology is a perfect fit for these objectives."