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High costs prompt Toshiba to delay OLED TV plans

Posted: 13 Dec 2007 ?? ?Print Version ?Bookmark and Share

Keywords:OLED TV? production cost? TV market?

Toshiba Corp. disclosed it has shelved plans to sell ultrathin OLED TVs in 2009/10, with JV partner Matsushita Electric Industrial Co., due to the high cost of mass production, according to a Reuters report.

The company will instead commercialize smaller OLED displays for cellphones in 2008, and will study market trends and technological developments to see when making OLED TVs will be commercially viable, said company spokesman Keisuke Ohmori.

iSuppli Corp. reported that worldwide OLED TV shipments are expected to increase to 1.2 million units in 2012 from 8,000 this year but the technology will make minor inroads in the global TV market due to high costs and manufacturing roadblocks.

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