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Firms unite to deliver CMMB solutions for China's mobile DTV

Posted: 14 Dec 2007 ?? ?Print Version ?Bookmark and Share

Keywords:DTV? CMMB? mobile video?

Siano Mobile Silicon Ltd, a fabless developer of mobile DTV chips in Israel, has signed a collaboration agreement with China Mobile Broadcasting Satellite and Beijing Huaqi Information Digital Technology Co. Ltd, a manufacturer of consumer multimedia products in China, to provide advanced solutions for the China Multimedia Mobile Broadcasting (CMMB) standard, based on the satellite and terrestrial interactive multiservice infrastructure (STiMi), starting at the 2008 Olympics.

CMMB STiMi is the technology developed in China and selected by the State Administration for Radio, Film and Television as the main platform for delivering mobile DTV services to mobile devices. The CMMB network will use both satellite and terrestrial signals to obtain effective coverage both in densely populated cities, including indoor reception, as well as in sparsely populated rural areas. The commercial launch of mobile DTV in China is anticipated to coincide with the Beijing Olympic Games in the coming summer. CMB Satellite, the Hong Kong-based affiliate of EchoStar Communications Corp., is the primary provider of S-band satellite capacity for China's CMMB mobile video system. Dave Shull, CEO of CMB Satellite, commented on the collaboration:

"In order to secure the successful launch of CMMB it is imperative that consumers will be able to receive the signal at extremely high quality, both indoors and out, using low power and inexpensive handheld devices. Siano is an mobile DTV chip maker that can provide leading mobile DTV solutions with excellent performance. Huaqi, with their aigo line of handheld devices, are experts in cost effective yet high quality mobile entertainment. They are an excellent partner for slim, user-friendly devices for CMMB users." Huaqi is the largest supplier of MP3/MP4 handheld devices in China. Its aigo brand holds 35 percent of the domestic market. Siano offers the SMS1010 quad-band, multistandard receiver chip and the SMS8021 chip-antenna. "As the global mobile DTV market ramps up, all eyes are set on China as the economic powerhouse of tomorrow," said Siano's CEO, Alon Ironi. "The 2008 Olympic Games in Beijing represent a major catalyst in terms of consumer adoption of mobile DTV in China. Through our collaboration with CMB Satellite and Huaqi, Siano is firmly committed to expanding its technology leadership into China and becoming the leading supplier of CMMB silicon." Since its establishment in June 2004 Siano raised $34.5 million from JVP, Walden Israel, Star Ventures and Bessemer Venture Partners. The company has 75 employees.

- Amir Ben-Artzi
EE Times Europe

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