Global Sources
EE Times-Asia
Stay in touch with EE Times Asia
EE Times-Asia > Memory/Storage

Turnkey ref design supports both Blu-ray, HD DVD

Posted: 15 Jan 2008 ?? ?Print Version ?Bookmark and Share

Keywords:Blu-ray? HD DVD? reference design?

Broadcom Corp. has announced a new reference design platform for qualified OEMs and ODMs that provides a turnkey solution for developing the world's newest generation of high-definition optical disc players.

The BCM97440 reference design is built around Broadcom's BCM7440 SoC solution that is currently shipping in Samsung Electronics' BD-UP5000 and LG Electronics' BH200, claimed to be the world's only universal players.

The BCM7440 is said to be the industry's only single-chip solution that fully supports the requirements of both Blu-ray Disc and HD DVD standards. With the BCM7440 SoC as the foundation, the new BCM97440 reference design incorporates complete software stacks that meet Blu-ray, HD DVD and universal player requirements, enabling manufacturers to introduce mass-market HD solutions to market quickly, and at the right price points for widespread consumer adoption.

With two high-definition optical disc media player options currently available, consumers are often confused when it comes to choosing one format over the other. The BCM97440 reference design promises to alleviate this dilemma by providing media player manufacturers with the design tools capable of meeting the demanding processing requirements of both Blu-ray Disc and HD DVD standards. Featuring multiple processing cores and software stacks, the BCM97440 reference design provides the necessary performance to support next-generation interactive technologies and network connected applications currently being developed by Hollywood studios using sophisticated BD-Java (Blu-ray Disc) and HDi (HD DVD) technologies.

"With this new turnkey platform, Broadcom is driving the availability of HD optical disc players by enabling manufacturers to easily develop mass-market products at low system costs," said Dan Eiref, VP and general manager of Broadcom's consumer electronics line of business.

The BCM7440 Blu-ray/HD DVD SoC offers OEMs a high-performance, single-chip media player design platform that incorporates the decoding, processing and memory functions for both Blu-ray Disc and HD DVD media players, eliminating the need for manufacturers to build two different hardware platforms. It integrates a multiple-core MIPS architecture, a multistream HD video decoder, dedicated graphics engines, DSP-based audio processors, a security processor, DDR interfaces, integrated video and audio outputs, and a complete array of system and network connectivity interfaces.

To complete its capabilities, the BCM97440 reference platform offers a full range of analog and digital outputs including full 1080p HDMI 1.3 digital output, HD component and standard-definition baseband video analog outputs, SPDIF and stereo analog outputs, an optional multichannel analog output module, optical drive interfaces, a 10/100 Base-T Ethernet port and a USB 2.0 expansion port.

The BCM97440 reference design supports a complete software stack that meets Blu-ray, HD DVD and universal player requirements, and has been designed to allow OEMs or ODMs to easily customize the overall look and feel of the splash screens and system menus. The software stack includes support for easily adding additional languages and remote control codes.

The BCM97440C reference design with a Blu-ray Disc and legacy DVD application software stack is available to qualified customers. The HD DVD and universal dual format application software will be available during the first half of this year. Pricing is available upon request.

Article Comments - Turnkey ref design supports both Blu...
*? You can enter [0] more charecters.
*Verify code:


Visit Asia Webinars to learn about the latest in technology and get practical design tips.

Back to Top