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Signage of the future to highlight printable, organic electronics

Posted: 21 Jan 2008 ?? ?Print Version ?Bookmark and Share

Keywords:NanoMarkets? printable organic electronics? market signage?

NanoMarkets estimates that signage manufactured using printed and organic electronics will generate $2.5 billion by 2015. The new report, Signs of the Future: Opportunities for Printable and Organic Electronics in the Signage Market, finds that electrophoretic displays, electrochromic displays, cholesteric liquid crystal, field-emission displays, OLEDs, electroluminescent materials and emissive carbon nanotube technology will impact a wide variety of signage markets ranging from large outdoor billboards to point-of-sale labels.

Other key findings
Conventional LCD technology is under pressure from electrophoretic, electrochromic and cholesteric LCD technology in the point-of-purchase (POP) display business, says NanoMarkets. These new technologies, according to the report, bring the advantages of flexibility, readability in bright sunlight and especially low power consumption. With 35 million electronic shelf labels expected to ship this year, the market is highly attractive and NanoMarkets projects that by 2015, the printed and organic electronic POP displays business will reach $1.4 billion in revenues.

Reflective displays technologies meanwhile are already challenging high brightness LEDs (HB-LED) in large area advertising displays, says NanoMarkets. The market for organic and printable electronics enabled billboards and large advertising displays will reach $320 million by 2015, according to NanaMarkets estimates.

NanoMarkets also asserts that at a time when the OLED industry is struggling with active matrix technology, signage offers an attractive alternative market for backlighting and actual displays. Extremely thin, lightweight, bright, and relatively efficient, printed OLED backlights could be the successor to the EL lamp, says the report, if viable encapsulation technology can be brought to bear and materials and manufacturing costs reduced. OLEDs also offer the essential wide color spectrum needed for advertising displays. NanoMarkets estimates that the market for OLED signage will grow to around $303 million by 2015.

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