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ABI: DTV receiver market up for 32% growth by 2013

Posted: 08 Feb 2008 ?? ?Print Version ?Bookmark and Share

Keywords:DTV receiver? mobile TV? market growth?

The global digital terrestrial TV receiver market will grow from 65 million units in 2007 to more than 350 million units in 2013, representing a CAGR of 32 percent. About 85 percent of last year's units support DTV and digital STB markets, while 15 percent comprises other consumer electronics or PC applications, reported ABI Research.

DTT infrastructure was first established in Japan (ISDB) and Korea (T-DMB). As a result, DTT receiver penetration in Japan is about 23 percent, while 34 percent of Korean households employ systems with DTT receivers.

"By 2013, the DMB-T/H system in China will have about 100 million users," said Steve Wilson, principal analyst for ABI Research. "China's national DVB standard GB20600-2006, also known as DMB-T/H, supports both fixed and mobile TV applications."

The rollout of digital video broadcast has arrived in time for the 2008 Summer Olympics in China, with service deployed in nearly 30 cities. In the United States, DTT receiver penetration will reach nearly 100 percent of TV households, as the last bastions of standard definition and analog cable convert. Moreover, broadcasters will adopt a mobile standard using ATSC frequenciesas Samsung and LG present solutions to the industry.

While MediaFLO and DVB-H-based mobile TV solutions certainly are earlier to market, broadcasters own a huge piece of spectrum that may otherwise sit idle. Other mobile operators are receiving support from companies that develop silicon solutions for handsets that sustain analog television distribution, especially in countries where the transition to digital is not expected until well into the next decade.

"All in all," concludes Wilson, "the market opportunity for digital terrestrial receivers spans many consumer electronics devices. Many of the world's DTV standards support mobile and portable applications, and digital receivers are capable of delivering this signal at a fraction of the size and power of previous technologies."

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