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SanDisk, SK Telecom team on card-based mobile TV solution

Posted: 13 Feb 2008 ?? ?Print Version ?Bookmark and Share

Keywords:mobile TV? mobile storage solution? personal video recorder?

SanDisk Corp. and SK Telecom Co. Ltd have completed the development of a new solution for mobile TV and mobile personal video recorder (PVR) capability.

Using technology and services from SK Telecom and TrustedFlash-enabled memory cards from SanDisk, mobile subscribers will soon be able to easily view and record their favorite paid mobile TV content, anytime, anywhere on the network.

"Together, SanDisk and SK Telecom can create new usage and business models that allow mobile TV users to have more freedom to enjoy the purchased content and allow mobile TV operators to adopt a variety of pricing and business models," said Se-Hyun Oh, president of C&I Biz company, SK Telecom.

The new card solution enables mobile network operators (MNOs) to offer premium mobile TV services that can be securely recorded on SanDisk TrustedFlash-enabled memory cards, while at the same time protecting against unauthorized transfer or distribution. Subscribers can bring the paid mobile TV content with them when upgrading handsets, or port it to other devices, such as a personal media player or PC.

"By offering new technology embedded in our products, SanDisk and SK Telecom are offering new capabilities to MNOs that enable them to provide more value to subscribers. Our microSD, MegaSIM and other cards combined with new TF technology deliver the capacity and flexibility that allow subscribers to enjoy mobile TV and other advanced mobile services," said Farshid Sabet, VP and general manager of the SanDisk mobile network operators division. "We believe the new technologies developed in the course of our cooperation will pave the way for new mobile services and other exciting new applications that will work hand-in-hand with our advanced mobile storage solutions."

In addition to making available additional mobile applications, such as content distribution for games, movies and e-books and video and animation for their solution, the companies plan to cooperate on commercialization of the mobile TV and PVR solution worldwide.

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