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China braces for bigger IIC show

Posted: 03 Mar 2008 ?? ?Print Version ?Bookmark and Share

Keywords:IIC-China? China electronics industry? IC design?

The annual International IC-China Conference & Exhibition (IIC-China) is on its 13th year, and it is bigger and better than ever. With the cities of Beijing, Shanghai and Shenzhen hosting the IIC-China in the past, this year marks the first time Chengdu is hosting the event. The road show, organized by the joint venture of Global Sources and CMP, begins Feb.28-29 at Chengdu, moves to Shenzhen on March 3-4, proceeds to Beijing on March 6-7 and culminates at Shanghai on March 10-11.

Destination: West China
Chengdu is the capital of Sichuan province, in Southwest China. It is one of the most important economic centers and transportation and communication hubs in China. It was established as a national base for the electronics and IT industries with the initiation of the Chengdu Hi-Tech Industrial Development Zone 20 years ago. Since then, hundreds of foreign enterprises, including more than 30 Fortune 500 companies, and approximately 12,000 domestic companies, have found their way to Chengdu.

And IIC-China has recognized the potential of this city.

Remarked Fu Xuekun, deputy director, management committee of Chengdu Hi-Tech Zone, "The fact that IIC-China chose Chengdu as its first stop assured Chengdu Hi-Tech Zone's achievement in developing the region into a major electronic hub. The event also brings along immense opportunity to semiconductor enterprises in Chengdu and all of West China."

Mark Saunderson, president of Global Sources' electronics business unit, added, "The increasing importance and influence of West China's electronics industry, particularly in Chengdu, makes it the ideal location in which to expand IIC-Chinawhich is already China's largest IC design event."

Visitors can expect a wide array of product and technology offerings from key and emerging semiconductor companies.

Growth spurt
Aside from adding a fourth venue, IIC-China 2008 is featuring more booths on the show floor, displaying the latest IC technologies and application methodologies. Some of the world's largest semiconductor companies, including Samsung Electronics, Toshiba Semiconductors, Texas Instruments, STMicroelectronics, Renesas Technology, and NXP Semiconductors, lead the hundreds of exhibitors in this year's event.

Beyond the exhibition, IIC-China also offers a wealth of learning opportunities. Visitors can learn more about new theories and cutting-edge technologies that are shaping the electronics design landscape from the electronics supply summit and vendor seminars. Keynote speeches meanwhile will be delivered by David Bell, Intersil Corp. president and chief operating officer; Kevin Dallas, general manager, Windows embedded business unit, Microsoft Corp.; Edwin Kwong, senior VP of Fujitsu Microelectronics (Shanghai) Co. Ltd, Asia Pacific; and Mike Yeh, regional executive of China, NXP.

Meanwhile, back for its second year, the Components Pavilion has more than 500 booths across Chengdu, Shenzhen and Shanghai, a huge jump from the 130 booths during its maiden launch. This year's exhibitors features the latest electronic components from active to passive to electromechanical parts to interconnects to subassemblies to electronic production equipment and supplies. Also featured are dedicated floor areas: the Power Technology Zone that zooms in on technologies ranging from power ICs to battery management, and the RF & Microwave Technology Zone that focuses on wireless solutions.

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