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Broadcom buys Sunext Design, licenses optical disc tech

Posted: 05 Mar 2008 ?? ?Print Version ?Bookmark and Share

Keywords:optical disc technology? Blu-ray? DVD?

Broadcom Corp. has licensed certain optical disk reader and writer technology from Sunext Technology and has acquired its wholly-owned U.S. subsidiary Sunext Design Inc. Sunext Technology is a privately-held fabless semiconductor company that specializes in optical storage technologies.

Sunext single-chip front-end technology complements Broadcom's SoC back-end Blu-ray Disc platform, and is key to an integration roadmap that will drive down costs to levels that enable widespread consumer adoption of high definition optical disc players and recorders.

With the increasing adoption of full high definition 1080p digital TVs, and with the consumer electronics and media industries united behind the Blu-ray disc high definition DVD standard, demand for high definition players and recorders is expected to increase significantly. As the market grows, manufacturers will strive to reduce prices by adopting optimized SoC solutions that integrate front-end and back-end functions. Broadcom is responding to this trend by acquiring rights to Sunext's optical disc front-end technology. The addition of Sunext's technology, along with the experienced engineering team from Sunext Design, will enable Broadcom to derive significant time to market advantages in the development of these highly integrated solutions.

"The technology that will win the market share battle for Blu-ray disc players and recorders will be the one that provides the highest quality audio and video processing while integrating the most advanced front-end and back- end functions into a single low cost device," said Dan Marotta, senior VP and general manager of Broadcom's broadband communications group. "Sunext's technology and strong engineering team will enable Broadcom to integrate optical reader/writer capability into our industry leading Blu-ray Disc silicon solutions."

"Broadcom's strong position in the Blu-ray Disc player and other home digital multimedia market segments makes it an ideal partner for Sunext Technology, making our optical technologies available to an existing customer base that is demanding integrated, high performance yet low cost solutions," said Phil Mak, president of Sunext Technology. "Armed with our robust solution, Broadcom will help drive the next evolution of these devices to the digital home while Sunext continues to deliver products to our customers and core markets."

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