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Samsung, Adidas unveil electronic 'personal coach'

Posted: 11 Mar 2008 ?? ?Print Version ?Bookmark and Share

Keywords:mobile phone coach?

Here comes mobile phone coach.

Samsung has teamed up with Adidas to offer miCoach, a mobile phone that works with Adidas shoes and apparel to plan, track and motivate users in training.

The device combines a mobile phone, heart rate monitor, stride sensor, MP3 player and the voice of a "personal coach" to direct and motivate users during workouts.

Adidas said it will offer clothing that allows the heart rate monitor to attach to the runner, and there will be equipment to hold the device to the runner. The sensor can be attached to any shoe.

The device will hits retail stores in Europe this month and will roll out in the United States in 2009. Depending on the service plan users select, cost will range from $304 to $608.

Media reports are already comparing the device to its likely competitor, the Nike+iPod Sport Kit, from Nike and Apple.

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