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Qualcomm buys Irish wireless content provider

Posted: 13 Mar 2008 ?? ?Print Version ?Bookmark and Share

Keywords:wireless content solution? mobile device? wireless data?

Qualcomm Inc. has acquired Xiam Technologies Ltd, an Ireland-based provider of wireless content targeting solutions, for approximately $32 million.

Xiam's My Personal Offers System (MPOS) provides targeting and personalization technology that accelerates discovery and individualizes the user experience by presenting relevant content offers and advertisements to consumers.

The MPOS technology enables mobile operators and brands to make personalized recommendations to individual consumers that are tailored to their unique tastes and preferences using advanced profiling techniques. Consumers can receive personalized offers of new and relevant content over wireless and Web channels, both before and after purchase. MPOS also leverages demographic, contextual and behavioral profiling to enable true one- to-one mobile advertising. Coupled with the global reach of Qualcomm's ecosystem, MPOS will provide a powerful way for operators and brands to quickly and easily target their customers with relevant content offers and advertisements.

Qualcomm plans to continue to offer MPOS as a standalone product through Xiam as a wholly owned subsidiary, as well as offer the targeting technology as part of its core solutions and products to present operators and brands with powerful subscriber intelligence and personalization tools that help spur wireless data growth.

"Qualcomm's acquisition of Xiam provides us with advanced content discovery and recommendation technology that strengthens Qualcomm's services portfolio," said Andrew Gilbert, executive VP of Qualcomm and president of Qualcomm Internet services, MediaFLO technologies and Qualcomm Europe.

"Qualcomm and Xiam are both committed to helping operators and brands reach their customers more effectively by providing them with the technology to make informed and relevant content recommendations," said Colm Healy, CEO of Xiam. "Qualcomm's suite of solutions and products are designed to help operators and brands deliver a wide range of content quickly and efficiently, and the addition of MPOS will only make that process more intuitive as consumers receive highly personalized offers attuned to their unique interests."




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