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Dell sets eyes on China, India

Posted: 25 Mar 2008 ?? ?Print Version ?Bookmark and Share

Keywords:PC maker? China market? Asian market?

Dell is working on new PC models targeted at China and India in an effort to boost its sales in the Asian markets, according to an Associated Press report.

At a news conference, Dell CEO Michael Dell said the company plans to introduce 50 percent more notebook platforms than last year, with new products aimed exactly at Chinese customer needs. He added that the new models are designed to specifically meet the requirements the company sees in countries like China and India.

Michael Dell disclosed the company's consumer sales in China grew by 54 percent in 2007, more than three times the industry average of 17 percent, adding that more growth is expected in Asia.

Aiming to take a bigger slice of China's market, Dell broke with its Internet sales model and struck a deal in September to sell PCs through local electronics retailer, Gome Group. The No. 2 PC maker's retail presence in China is expected to expand to 1,200 cities by the end of this year, up from just 45 in 2007, said Amid Midha, Dell Greater China president.

Dell has two factories in Xiamen and a design center in Shanghai that is said to be its biggest outside the United States. The company expects its purchases of components and other products in China to rise by 27 percent this year to $23 billion.

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