Image sensor SoC winds its way into toys

MagnaChip Semiconductor Ltd has begun shipping its MC511DB 1.3Mpixel 1/4-inch CMOS image sensor SoC for use in toys. The MC511DB has a small form factor at 8mm x 8mm x 5mm, and low power consumption using a single 2.8V power supply, enabling OEMs to address the toy market's requirement for slim and low cost designs.

This image sensor offers on-the-fly bad pixel correction, positional lens vignetting correction, noise cancellation filters, and intelligent auto white balance with flash support. Its low noise 11bit ADC architecture and low light sensitivity makes this product ideal for video applications and those requiring high quality imaging at low ambient light levels.

"Our expansion into the toy market is part of MagnaChip's overall strategy to leverage its imaging technology and systems level expertise to extend its product and service offerings into adjacent end markets," said Robert Krakauer, president of MagnaChip. "Our investment in advanced pixel technologies, along with our custom fabrication processes for CMOS sensors ensure that we deliver leading image quality. This expansion is timely, as demand for high resolution image display toys continues to be strong."