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Nokia disappointed over slow mobile TV uptake

Posted: 15 Apr 2008 ?? ?Print Version ?Bookmark and Share

Keywords:mobile TV? Europe uptake? DVB-H?

Finnish handset maker Nokia admitted at a conference last week that its push to promote mobile TV broadcasting did not go as well as it had hoped, Reuters reported.

Nokia has been promoting mobile TV broadcasts for years and its DVB-H technology won the EU support earlier this year, but only a few operators in Europe have opened TV broadcasting services.

Subscribers who watch TV programs on their cellphones use 3G mobile networks, bringing in long-awaited data transmission fees to operators, however it offers limited picture quality and user numbers.

Niklas Savander, Nokia Internet services head, said the rollout is slower than they anticipated a couple of years ago. He added that they have observed multiple segments who are not interested in the broadcasting, but rather in downloads.

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