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Incentive program levels Bluetooth field for small biz

Posted: 07 May 2008 ?? ?Print Version ?Bookmark and Share

Keywords:small business market? Bluetooth? incentive program?

The Bluetooth SIG has launched the Bluetooth Small Business Incentive Program designed to grow the Bluetooth technology market by creating new avenues of innovation and market entry for small businesses. The incentive program will provide a one-time discount on qualification-related fees to those who apply for and meet the SIG's small business designation criteria.

Small, entrepreneurial businesses are important to technology innovation and evolution. As Bluetooth technology embarks on its ambitious technology road map, the incentive program will enhance the diversity and quality of Bluetooth products in the market while maintaining the global requirements for product qualification. By giving these companies a lower-cost entry point to the market, small businesses are able to ensure quality while also gaining access to the growing demand for Bluetooth technology products. Additionally, the program benefits the Bluetooth market at large by reducing the number of unqualified products making their way to store shelves.

"We're opening the doors and leveling the playing field for small businesses," said Michael Foley, executive director, Bluetooth SIG. "The Bluetooth technology product market is growing so rapidly and small entrepreneurial businesses want to be a part of that. By creating this incentive program everyone winswe increase competition, which gives more choices to the consumer, and we improve the overall quality and interoperability of products making their way to market."

To participate, small companies must prove that they have a paid-in capital of $2.4 million or less and that their revenue from the most recent financial year does not exceed $3 million. Once validated, the participants enjoy a significant discount on the costs of qualification. Program participants receive two listings on the Qualified Design Listings and a one-year license to use the Bluetooth Profile Tuning Suite for a pre-payment of $2,500. This equates to a savings of $15,000 in costs associated with processes required for intellectual property and trademark license.

The Bluetooth Small Business Incentive Program is available to companies worldwide.





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