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SanDisk reigns in flash card, USB drive market

Posted: 15 May 2008 ?? ?Print Version ?Bookmark and Share

Keywords:memory card? USB flash drive? SanDisk reigns market? NAND flash memory?

SanDisk took the top spot among global vendors in the $11.5 billion memory card and USB flash drive (UFD) market last year, according to DRAMeXchange.

SanDisk posted $2.93 billion in sales, followed by Sony with $1.73 billion. Coming in third at $1.13 billion is Kingston. U.S. channel brand PNY took the fourth place with $715 million sales. Moreover, Taiwan's Transcend secured the top-five position with sales of $619 million.

Top players
DRAMeXchange analysts indicate that SanDisk, with the capacity backup from the Toshiba JV, recorded shipments of its microSD card soared by 128 percent y-on-y in fiscal year 2007, generating an equivalent sales of $1.4 billion. The firm also achieved a good sales record of $1 billion in SD and CF card marketsthe two market segments mainly dominated by digital camera. In the UFD market, SanDisk hit a 54 percent y-on-y shipment growth, generating sales of $500 million. SanDisk successfully took the lead in both memory card and UFD markets in terms of sales in FY07.

Sony is known to create its proprietary memory card standard, Memory Stick, for its own-brand Cyber-shot cameras and Sony Ericsson handsets. Owing to its foothold in respective segments (Cyber-shot ranks second and SonyEricsson ranks as top five), it generated a sales amount of over $1.7 billion from both Memory Stick and UFD on a relative high ASP than other memory card/UFD.

According to the report, number one DRAM module maker Kingston uses its established global connections to foster its NAND flash memory sales over recent years. Its sales scale of over $500 million in UFD market in 2007 has allowed it to reach a level similar to SanDisk.

DRAMeXchange analysts also indicates that being one of the top five memory card and UFD makers in 2007, Transcend was the only player from Taiwan. Its year-long strategic deployment and channeling in branded sales allowed the synergy of brandname to start emerging since 2006. This emergence is evident in its growing market share in Europe, India and China. By including its success sales record from Japan, it achieved a sales amount of $619 million from memory card and UFD in 2007.

According to the memory card and UFD sales from the above vendors, SanDisk, Kingston and PNY are the three top players. Sony also takes a heavy role in the market, not only because of its proprietary memory card standard, but also its influence in both digital camera and handset markets.

As for Taiwan vendors, DRAMeXchange analysts believe that their influence is set to grow further amid the aggressive deployments in emerging markets and channels over the next few years.

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