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Sun Micro sets sights at emerging markets

Posted: 05 Jun 2008 ?? ?Print Version ?Bookmark and Share

Keywords:emerging markets? open source? network computing?

Sun Microsystems Inc. has formed a new emerging markets sales geography to drive accelerated expansion and sales coverage across growing markets in South and Eastern Europe, Latin America, India and Greater China.

The company has also appointed Peter Ryan as executive VP of Sun's global sales and services organization, reporting to Jonathan Schwartz, Sun president and CEO. The new emerging markets region will be led by Denis Heraud, Sun's senior VP of Asia Pacific. As part of Sun's Q3 08 results, the company reported growth in emerging markets including 20 percent y-on-y growth in Brazil, 30 percent in India and 18 percent growth in the Middle East, Africa and Eastern Europe region.

"Rapidly developing and emerging economies have been some of the most assertive in embracing Sun's approach to sustainable network computing, via open source software and open document formats, along with power sensitive datacenter infrastructure," said Schwartz. "Establishing an emerging markets geography as a peer to North America, Europe and Asia, will focus our resources, attention and leadership to accelerate that growth, while opening yet more indigenous opportunity for the governments, businesses, and the developers looking to the network for opportunity."

Following Sun's integration of its storage development and marketing organizations into the systems business unit, Sun's global sales and services organization will follow suit, combining its systems and storage product sales forces into one unified team to better align resources and address the growing market opportunity. This integration will also take effect on July 1, consolidating the global sales and services organization into three key practice areas including systems, software and services.

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