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Sony amends corporate strategy

Posted: 30 Jun 2008 ?? ?Print Version ?Bookmark and Share

Keywords:corporate strategy initiative? revitalization plan Sony? mid-term goal?

Sony has unveiled a series of new initiatives designed to build on its previous three-year revitalization plan. The latest plan calls for the company to focus on strengthening its core businesses, enhancing network initiatives and leveraging international growth opportunities to build for the future and drive further growth and profits. In addition, Sony announced the following key mid-term goals:

  • Expand PC, Blu-ray Disc-related products and component/semiconductor businesses into "trillion yen businesses," joining LCD TVs, digital imaging (digital cameras and camcorders), game and mobile phones and raising the total number of "trillion yen businesses" to seven.

  • Ensure that 90 percent of electronics product categories are network-enabled and wireless-capable by the fiscal year ending March 31, 2011 (FY2010).

  • Roll out video services across key Sony products by FY2010, starting with the 2008 launch on the PlayStation network.

  • Double annual revenue from BRIC (Brazil, Russia, India, China) countries to 2 trillion yen by FY2010.

    Sony has identified a 5 percent operating margin as a baseline of profitability to generate cash to continue to lead and innovate. Furthermore, the company will target an annual return on equity of 10 percent by FY2010. Sony is also planning to allocate a total of 1.8 trillion yen to invest in and build key businesses and technologies over the next three years.

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