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TI sets up power unit under analog business

Posted: 03 Jul 2008 ?? ?Print Version ?Bookmark and Share

Keywords:power management? TI analog business? application-specific solution?

Texas Instruments Inc. has appointed Steve Anderson senior VP position to lead the company's new power management strategic business unit. The new unit is part of TI's analog business strategy to better focus on solving customers' analog, power management and energy-efficiency design challenges.

The company has consolidated its analog power product lines into a single power management strategic business unit to place it alongside TI's high-performance analog and high-volume analog and logic businesses. The three businesses will apply their unique customer and technology resources to provide power architecture, signal chain and application-specific solutions, respectively.

Market research firm Databeans forecasts that the power management industry will continue to increase in importance, with a compound annual growth rate of approximately 15 percent over the next five years.

TI is focused on meeting the power design needs of its customers through innovative products, easy-to-use design tools and local technical support. TI uses its application knowledge and high-performance analog manufacturing capabilities to provide standard "off-the-shelf" and integrated, application-specific power management solutions for any portable or line-powered power design challengefrom cellphones and portable medical equipment to telecom, industrial and computing applications.

"By establishing three dedicated analog businesses, we further strengthen our ability to provide solutions for our customers and become an even more valued analog supplier to them," said Gregg Lowe, senior VP for TI's analog business unit. "In his new role, Steve will provide strategic leadership to take advantage of our technical expertise and customer relationships to meet the demanding power management challenges facing system manufacturers worldwide."

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