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USDC switches name to FlexTech Alliance, expands mission

Posted: 11 Jul 2008 ?? ?Print Version ?Bookmark and Share

Keywords:FlexTech Alliance? USDC mission expands? flexible printed electronics?

The U. S. Display Consortium (USDC) is expanding its mission to support the emerging flexible, printed electronics marketsubsequently changing the organization's official name to the FlexTech Alliance to reflect this new activity and opportunity. At the same time, the board recommitted its support for supply chain development for next-generation displays, such as OLEDs, flexible displays, MEMS-based and 3D displays.

According to USDC officials, the move is a natural progression for the organization based on the success of the Flexible, Printed and Organic (FPO) Electronics Initiative that it launched in December 2006, which was designed to gauge potential development and growth of this new market.

Since the launch of that initiative, industry interest has grown steadily with a definite need for programs dedicated to the sector. Based on substantial industry and academic support, as well as the growing synergies between all of its served markets, the USDC board has now officially broadened the consortium's mission to serve the common interests of the display industry and the flexible, printed electronics industry.

As part of this effort, the USDC and all of its programs will be absorbed under the broader FlexTech Alliance umbrella. In addition to continued strong emphasis on electronic display supply chain R&D, the FlexTech Alliance will focus on creating a flexible, printed electronics infrastructure within North America that will ultimately enable the production of active, ubiquitous devices. These devices will be manufactured using new, flexible form factors that deliver high functionality at low cost. Near-term applications for this market include RFID tags, sensors (chemical/biological), energy (e.g., solar cell panels and flexible batteries), solid-state lighting, medical/healthcare, disposable electronics and displays.

Michael Ciesinski, USDC's former CEO, who will now lead the new FlexTech Alliance in the same capacity, stated, "There is tremendous overlap between what USDC has undertaken in the display industry and the work needed to support the flexible, printed electronics industry. The tools our consortium has at hand-pre-competitive R&D funding, technical road mapping forums and a strong set of conferences and workshopswill help set an aggressive pace of innovation. The goal set by the Governing Board is to accelerate the transition from R&D to prototype manufacturing, and then to commercialization and market acceptance."

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