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iSuppli: Southeast Asia is next LCD-TV hot spot

Posted: 15 Jul 2008 ?? ?Print Version ?Bookmark and Share

Keywords:Southeast Asia TV market? LCD-TV hot spot? CRT-TVs?

Shipments of LCD-TVs to Southeast Asia are expected to rise by more than a factor of eight from 2007 to 2012, due to a combination of falling prices, increased user awareness, economic strength and rising consumer affluence in the region, according to iSuppli Corp. LCD-TV shipments to the region will rise to 13.5 million units in 2012, expanding at a CAGR of 53.9 percent from 1.6 million units in 2007. This represents an increase of more than a factor of eight. LCD-TV shipments in the region will hit the $6.3 billion mark by 2012, rising at a CAGR of 38.6 percent from $1.2 billion in 2007.

The figure presents iSuppli's forecast for unit shipments and revenue for LCD-TVs in Southeast Asia for the period of 2007 through 2012.

CRT-TVs continue to dominate the market in Southeast Asia due to their lower prices. However, by 2011, LCD-TVs will take a commanding lead in overall TV sales as their prices decline. iSuppli defines the Southeast Asian market as the countries including Indonesia, Malaysia, Philippines, Thailand, Vietnam, Singapore, Brunei, Laos, Cambodia, Myanmar and Macau.

"These economies appear to be weathering the impact of the economic slowdown better than other regions," said Riddhi Patel, principal analyst, TV systems for iSuppli.

"Because of this, more consumers in the region now are able to afford to replace their CRT-TVs with more expensive LCD-TVs, particularly at the larger sizes. While these TVs are mostly being purchased by the affluent and the upper middle class, increased domestic production in the regionwhich should help lower prices, raise the profile of the product and boost adoptionwill encourage more consumers to buy a new LCD-TV set."

The more mature markets like Singapore and Macau, along with the emerging countriesLaos, Cambodia, Myanmar and Bruneiare not growing as fast as Vietnam, Thailand or Malaysia. However, as prices fall, interest is likely to increase in the more developed areas as well, Patel noted.

The Southeast Asian TV market is outgrowing the global business, with unit shipments expected to rise at a CAGR of 6 percent from 2008 to 2012. In contrast, global shipments will increase by 5 percent and total Asia-Pacific shipments will increase by 3 percent during the same period.

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