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Cisco beefs up home networking portfolio with acquisition

Posted: 25 Jul 2008 ?? ?Print Version ?Bookmark and Share

Keywords:home networking? Pure Networks acquisition? platform LELA?

Cisco is acquiring Pure Networks, a developer of home networking management software and tools. Pure Networks currently partners with Cisco to provide the software infrastructure and tools used to create the Linksys Easy Link Advisor (LELA), which allows a consumer to more easily set up, organize, manage, secure and use a home network. The acquisition strengthens Cisco's vision of the network as the cornerstone of the "connected life" by enabling further development of the existing LELA platform, which will serve as the base for new multimedia-enabled applications, tools and capabilities. Pure Networks' products and solutions can also provide the foundation for service providers to manage home networks on behalf of consumers.

"With the rapid proliferation of networking technology and new consumer electronics devices, the ability to quickly and easily connect to a range of devices, content and services throughout the home is becoming paramount to achieving a satisfying consumer experience," said Ned Hooper, senior VP for Cisco's corporate development and consumer group. "Pure Networks' network-management innovations will provide Cisco and Linksys with a key underpinning to take home networking to the next level of ease of use."

The Pure Networks acquisition follows Cisco's "build, buy, and partner" innovation strategy focused on capturing market transitions to expand existing product categories and enter new markets. By attaining Pure Networks' valuable network-management technology and intellectual property along with a dedicated research and development team, Cisco will be able to advance further its consumer strategy.

Under the terms of the agreement, Cisco will pay approximately $120 million in exchange for all shares of Pure Networks. The acquisition of Pure Networks is subject to various standard closing conditions and is expected to be complete in Cisco's first quarter of fiscal year 2009. Upon the close of the acquisition, Pure Networks' employees will remain in Seattle and be integrated into Linksys, led by Mike Pocock, Linksys senior VP and general manager.

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