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Trio collaborates on mobile TV chip for Olympics

Posted: 07 Aug 2008 ?? ?Print Version ?Bookmark and Share

Keywords:demodulator? China 3G? mobile TV? Beijing Olympics?

Telepath Technologies Co. Ltd has integrated its demodulator chip, TP3001, in a majority of mobile TV phones distributed at the 2008 Beijing Olympics.

The TP3001 enables on-the-go digital TV reception for universal multimedia broadcasting on mobile handhelds, personal media players and other portable electronic devices. The mobile TV handsets distributed at the Olympics can receive seven TV channels, including CCTV and the Olympics Channel, with a clear picture and excellent signal. It integrates both China's 3G standard, TD-SCDMA, and China Multimedia Mobile Broadcasting (CMMB) standard, into the same product.

The development of the TP3001 was a joint effort between Telepath, Infineon Technologies, and Semiconductor Manufacturing International Corp. (SMIC). Telepath created the system level designs and front end circuit model, Infineon ADS supplied ASIC services, and SMIC provided the 0.13?m CMOS process and silicon foundry services for prototypes and turnkey mass production, as well as a commitment to volume production support.

The three-company technical and business collaboration model, dubbed "Collaborative Innovation," was a complete IP-Design-Fab innovation chain that enabled the product realization of China-controlled intellectual property, greatly lowered the barriers of commercialization and sped up time to market, allowing for a timely entry during the 2008 Olympic Games. The relationship also provides a foundation for potential future projects.

"The wide adoption of TP3001 by so many terminal vendors within a short time span speaks volumes on the successful commercialization of the product, and we thank our strategic partners SMIC and Infineon for their support throughout the process," said Kathy Li, CEO of Telepath. "As the leading chipset provider, Telepath is proud to contribute to the launching of the domestically developed CMMB mobile TV network for the 2008 Beijing Olympic Games. In anticipation of the significant ramp up of the CMMB industry, Telepath will be introducing a series of new products with more advanced features. Together with SMIC, we are committed to providing the best chipset solutions for all CMMB mobile device vendors."

"We believe in the Collaborative Innovation model for the China market," said Vince Wang, director of Infineon's ASIC design and security division in China. "SMIC's support was indispensable to the timely launch and rapid mass production of the CMMB demodulator IC. We expect continual commitment from SMIC to the pending ramp up as well as future product migrations, to ensure our customer's sustained competitiveness."

"The mass production of the CMMB demodulator chip and the successful commercial launch of mobile TVs and handsets during a highly visible event, such as the Olympics, showcases the significant role that Chinese innovations can play in creating technology solutions for China and provides the international community an opportunity to consider adoption," said Richard Chang, president and CEO of SMIC. "Chinese solutions such as the TP3001 are the product of leadership and cooperation, and SMIC is proud to have been involved in and supporting this project since day one. By enabling its success, SMIC demonstrates its continued support for Chinese innovation and the development of China-controlled intellectual property and standards."

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