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Driver chip aids rapid data processing in handsets

Posted: 08 Aug 2008 ?? ?Print Version ?Bookmark and Share

Keywords:TFT? LCD driver? display? processor?

MagnaChip Semiconductor Ltd said its TA8560, a new TFT LCD driver chip, intended for mobile phone displays, is now available in the market. This is believed the first time that the display driver industry has integrated the mobile industry processor interface (MIPI) and display serial interface (DSI) in a single driver chip.

The driver chip supports QVGA (240 x 320) resolution and can display around 16 million different colors. DSI, as used by MagnaChip, is a display standard for the mobile phone according to MIPI Alliance, a standardization organization for handheld device-related applications. The technology that works well on high-speed, low power and scalable serial interconnect offers lower power modes and permits bidirectional communications. It has 16-, 18-, and 24bit pixels, as well as both buffered and unbuffered display panels, and can drive up to four different panels from a single interface.

At the same time, the TA8560 provides Smart Mobile Luminance Control technology, a backlight control algorithm, popularized in December. This feature cuts power use by 30 percent on average and increases to 45 percent in some cases.

Tae Young Hwang, executive VP and general manager of MagnaChip's Display Solutions Division, said, "We expect that this product will help us to more actively respond to the growing demand for handsets providing rapid data processing capabilities and high-resolution displays. This driver chip integrates other leading technologies to meet our objectives of giving better service to our customers and their consumers."

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