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Home networking to reach 168M households this year

Posted: 11 Aug 2008 ?? ?Print Version ?Bookmark and Share

Keywords:multimedia services? home networking market? IPTV services?

Rapid growth in the home networking market, which can hit 168 million households worldwide this year, is laying the foundation for expansion of multimedia services internationally and especially in the European markets, according to Parks Associates.

The market research firm will host CONNECTIONS Europe Summit (Aug. 29) at the Kempinski Hotel Bristol Berlin, to discuss the implications of this market growth and share the latest findings of its Global Digital Living (GDL) project.

Parks Associates launched GDL in 2005 to track and analyze international adoption and consumer attitudes toward advanced digital technologies and services. The most recent survey, GDL: Entertainment 2.0 in Europe, studies the growth of entertainment services in the top European markets. The project includes country profiles and consumer surveys and examines adoption and valuation of DVDs, online video and video-on-demand, DVRs and HDTV services, among other topics.

"Broadband growth pushed Europe ahead of North America in terms of home network adoption," said Kurt Scherf, vice president and principal analyst, Parks Associates. "With the network in place, providers will tie in high-demand entertainment services. By 2012, over one-third of networked nodes worldwide will have entertainment or multimedia functionality, with particularly strong growth in IPTV services."

Sponsors for CONNECTIONS Europe include Cisco, Enure Networks, F-Secure Corp., Macrovision, the Multimedia over Coax Alliance (MoCA), Neotion,, Toshiba Electronics Europe, WirelessHD, and Zilog Inc.

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