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Report: India LCD TV market doubles every year

Posted: 22 Sep 2008 ?? ?Print Version ?Bookmark and Share

Keywords:India LCD market? flat panel? CRT TV?

DisplaySearch has released a new report that analyzes the trends and opportunities within the India market and predicts that by 2012, LCD TV shipments will surpass those of CRT TVs in India.

India has the second largest population in the world and an annual GDP growth rate of more than 8 percent from 2002 to 2012, with a TV market that is projected to be 13 million units in 2008. CRT TV accounts for 92.9 percent of those units in 2008, followed by LCD TV with 6.6 percent and PDP TV with 0.5 percent.

However, the report entitled India TV Market: TV's Emerging Land of Opportunity found that the India flat panel TV market is just at the beginning of a real growth curve, with y-on-y growth of more than 100 percent expected for each of the next five years. Growth will be driven by enhanced purchasing power, the digital broadcast (DTH, IPTV, STB cable) transition as well as consumer awareness and affordability of flat panel TVs. India's growing upper middle class is projected to be the greatest source of LCD TV purchasing power. DisplaySearch also analyzed the favorable demographics where more than 23 million Indiansgreater than the entire population of Australiawill enter this demographic in the next five years.

Meanwhile, major brands like Samsung, LG Electronics, Sony and Philips and India local brands like Videocon and Onida are all focusing promotional efforts around LCD TV. Several Chinese brands are also targeting India with their first exports.

India TV forecast by technology

The report also found that in 2007, the leading India LCD TV brands were Samsung, with more than 30 percent share, followed by Sony (19 percent), and LG (16 percent). The leading PDP TV brands are LGE, Samsung and Panasonic. LGE also leads the CRT TV market in India with more than 25 percent market share, followed by Samsung and Videocon.

There report, however, also noted some concerns about India's LCD TV market growth including poor power supply, vague progress toward India digital TV broadcasting, complex TV import-duty structure and regulations that are very complicated and very inefficient.

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