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GE-Tatung births HDTV company

Posted: 25 Sep 2008 ?? ?Print Version ?Bookmark and Share

Keywords:HDTV? joint venture GDT GE?

GE announced the formation of General Displays & Technologies LLC (GDT), a new joint venture with Tatung Co. GDT will design, market and service GE-branded HDTVs to deliver the best home high-definition video, audio and Internet experience. The first series of premium product offerings will be available to consumers in 2009.

"We are developing advanced, Internet capabilities for content delivery to televisions, without the need for a PC. This includes Internet Protocol TV (IPTV) through cable, satellite and advanced fiber optic television connectivity," said Marc McConnaughey, CEO of GDT. "The long-term strategy is to allow consumers to customize their viewing experience by downloading widgets and a variety of services directly to their HDTVs."

In addition to offering innovative HDTVs, GDT will partner with media and entertainment company NBC Universal to develop an open platform capable of delivering Internet and other digital content directly through the television.

Ultimately this product will let consumers view digital HD content from popular websites directly on their TV, coupled with clean in-synch integration with the preferences and personalization.

Peter Weedfald, president North America, GDT said, "Sales of LCD TVs have grown 30 percent year over year as flat screen TV prices have fallen, opening up the market to new consumers. GDT is well poised to become a leader in today's rapidly developing digital marketplace and provide the retail channel with pioneering products to meet this growing demand. In addition, the entire line of GE-branded HDTVs will be highly energy efficient, ensuring a cost effective and environmentally sound product for the home."

GE is a 49 percent equity stakeholder in GDT, and as part of the agreement, GDT has entered into a new licensing agreement to market GE-branded HDTVs globally. Under the joint venture, GDT will benefit from GE's world-class brand, business processes, quality assurance and financial strength. Additionally, as one of Taiwan's most respected companies, Tatung brings global expertise in design, manufacturing and supply chain management, with facilities in Greater China, North America, Europe and South East Asia. "Tatung is thrilled for the opportunity to both invest and work directly with General Displays & Technologies, GE and NBCU to develop and deliver new interactive HDTVs and complementary products," said W.Y. Lin , executive VP, Tatung.

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