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IT vendors walk 'green' route

Posted: 22 Oct 2008 ?? ?Print Version ?Bookmark and Share

Keywords:information technology? IT vendor? green technology?

There is an increasing need to spread awareness on major environmental issues and what we can do about them such as save energy, reduce CO2, recycle and don't pollute. But most workers in the industrialized world use computers and computer networks every day, and don't give a thought to their environmental impact.

For example, in one year a 1U rack switch with 24 Ethernet ports in continuous use will consume 2190 expensive kWh, and the coal used to generate that power will release two tons of CO2 along with other pollutants.

According to ABI Research VP Stan Schatt, "IT equipment vendors are finding that they are expected to 'walk the green walk' as well as 'talk the talk.' The result is that many vendors have consolidated older, energy inefficient data centers and created their own 'green' data centers. Their goal is to show customers that their equipment's green features really can result in significant energy reduction and cost savings. Of course, these vendors have also been able to lower their own bottom lines."

A number of factors driving the market increase in "green" branded products. Regulatory requirements in the European Union, China and South Korea all impose regulations on all IT imports, covering hazardous materials, recyclability and other risks. Green initiatives also help save money with the increasing cost of electricity and of cooling. In addition, enterprises are adding "green" purchasing criteria and consider a vendor's commitment to the environment as a check-off item.

Some vendors have embraced everything "green" and have been quick to label themselves as "green" while others have been far more cautious due to their concerns about being labeled as "greenwashers."

Schatt concludes, "Even companies that have not led in environmental concern are starting to realize that by being greener they can save a lot of money."

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