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Adobe-ARM team up boosts ARM-powered devices

Posted: 20 Nov 2008 ?? ?Print Version ?Bookmark and Share

Keywords:10 flash player? mobile? Internet?

Adobe Systems Inc. and ARM have announced a technology collaboration to optimize and enable Adobe Flash Player 10 and Adobe AIR for ARM-powered devices, ranging from mobile phones to set-top boxes, mobile Internet devices, TVs, automotive platforms, personal media players and other mobile computing devices. The collaboration is expected to accelerate mobile graphics and video capabilities on ARM platforms to bring rich Internet applications and Web services to mobile devices and consumer electronics worldwide.

The joint technology optimization is targeted for the ARMv6 and ARMv7architectures used in the ARM11 family and the Cortex-A series of processors and is expected to be available in 2H 09. The partnership stems from the Open Screen Project, a broad Adobe sponsored initiative of industry leaders, including ARM to deliver a consistent runtime environment across multiple devices by taking advantage of Adobe Flash Player and, in the future, Adobe AIR. The initiative is set to address the challenges of Web browsing on a broad range of screens, and remove the barriers to publish content and applications seamlessly across screens.

Gary Kovacs, general manager and VP, mobile and devices at Adobe said, "We are pleased to work with ARM and the other industry leaders in the Open Screen Project, to make browsing and applications as rich and powerful in mobile as they are on the desktop."

"ARM believes this partnership will develop optimized Adobe Flash and AIR implementations that will run on billions of devices from our Partners such as pocket-sized mobile devices, mobile computing platforms, set-top boxes, digital TVs and automotive infotainment," said Ian Drew, VP marketing at ARM.

Broad support from industry
"Mobile users deserve a richer, faster Web experience with extended battery life. ARM technology, together with Broadcom's low power VideoCore multimedia processor will turbocharge Adobe Flash Player 10 and Adobe AIR performance using OpenGL ES 2.0 and other open standards," said Mark Casey, VP and general manager of Broadcom's mobile multimedia business unit. "The Adobe ARM initiative is an exciting opportunity for Broadcom to enhance the consumer experience on mobile and consumer devices."

"The ARM architecture is poised for explosive growth among mobile Internet-centric devices and into the consumer netbook market," said Glen Burchers, director of global consumer marketing for Freescale, "The addition of Flash Player 10 and Adobe AIR optimized to ARM with support for HW acceleration is a significant move toward this end. Freescale intends to fully support this exciting combination."

"Nvidia is working with ARM and Adobe to ensure Adobe Flash takes full advantage of Nvidia Tegra computer-on-a-chip solutions through open standards such as OpenGL ES 2.0," said Michael Rayfield, general manager of NVIDIA's mobile business. "ARM CPU technology, tightly integrated with NVIDIA's ultra-low-power GeForce GPUs and media acceleration, enhances the ability of Adobe Flash to provide the full Web experience and compelling user interfaces in the palm of your hand."

"Samsung looks forward to having Flash Player 10 and AIR fully supported on our range of optimized ARM technology-based Application Processors and SoC products," said Yiwan Wong, VP of marketing, Samsung Electronics' System LSI Division. "This initiative will enable Flash Player 10 contents to be accessible by any ARM technology-based consumer devices with a screen and connectivity, and at very low power consumption, offering consumers the ultimate mobile Internet experience beyond what is available today on standard PC platforms."

"Texas Instruments is excited to support Flash Player 10 which will deliver advanced features such as no-compromise Internet experience on OMAP 3 processors," said Raj Talluri, general manager, Texas Instruments. "The addition of Flash Player 10 to TI's portfolio builds on its history of creating platforms that provide exceptional performance running Flash technology. Leveraging the OMAP 3 platform's SoC architecture and foundation software enables TI's customers to develop a variety of differentiated products for markets such as smartphones, mobile Internet devices, netbooks and other portable consumer electronics devices that will deliver laptop-like functionality without sacrificing power consumption, performance or cost."

The agreement will enable ARM and Adobe to deliver an optimized Adobe Flash Player 10 for the ARM architecture as well as industry-standard API support for GPUs and hardware accelerators. The collaboration is also expected to lower power consumption for mobile devices running Flash Player 10 and AIR content.

Adobe Flash Player 10 for ARMv6 and ARMv7 architecture-based hardware is expected to be available royalty-free to Partners in the Open Screen Project. Flash Player 10 for ARM processor-based devices will be made available to OEMs by Adobe.





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