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Atmel opens new offices in Shanghai

Posted: 08 Dec 2008 ?? ?Print Version ?Bookmark and Share

Keywords:office Shanghai office? Asian design center?

As part of extending its commitment to the China market over the last 15 years, Atmel Corp. announced the opening of its new location in Shanghai, China. This marks an important milestone as the company expands its reach throughout the mainland.

The offices will be located in the expansive new Shanghai Branch facility, located at 18F, Block B, Hi-tech Building, No. 900 Yishan Road, Shanghai PRC. 200233. They will provide design, and extended sales and engineering support for the growing Asian market.

In 2007, 50 percent of Atmel's worldwide revenue was from Asia. Recently, the company has signed distribution and representation agreements with a number of distributors, and intensive training courses on the company's technology and products have been provided to business partners and users.

Commitment to China
"Our grand office opening is a major strategic initiative as a part of migrating our business model to that of a wholly owned Chinese enterprise, setting the foundations for future branch offices and design centers throughout China," said TC Wu, Atmel's chief technology officer. "By establishing a solid network of design, product and customer support centers, we wish to demonstrate our commitment to bringing the advantages of Atmel's solutions and its superior technology to the China market."

The Atmel executive said further: "Our new design facility will allow us to immediately engage with our customerspresent and potentialat a far more in-depth, greater level and give them the support they need to bring their products to market faster, more efficiently and more cost-effectively than ever before."

Yang Chiah Yee, Atmel's VP of APAC sales, said, "In this new facility, we will be able to offer expanded sales and support to reinforce our on-going effort to provide the best in customer service. In addition, the new facility will allow us to provide more effective support and demonstrations of our microcontroller-based product solutions."

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