Global Sources
EE Times-Asia
Stay in touch with EE Times Asia
EE Times-Asia > Controls/MCUs

Chip enables audio, video editing in mobile phones

Posted: 19 Jan 2009 ?? ?Print Version ?Bookmark and Share

Keywords:MA1110 Movidia processor? processor mobile video? audio edit video?

Fabless startup Movidia Ltd has taped out and will be demonstrating its first mobile video processor at the Mobile World Congress in Barcelona. The MA1110 is optimized for capturing and editing audio and video clips by users on a mobile phone and other consumer electronics equipment.

The chip is expected to be in volume production by the end of the year, and, according to Movidia's CEO, Sean Mitchell, should be available in high-end phones by the middle of 2010.

Aimed at Asia
Mitchell told EE Times-Europe that the company has already engaged with most Tier 1 mobile phone makers about incorporating the device. The Ireland-based fabless company also expects it to be used initially by OEMs and ODMs targeting the Asian market, where applications such as sophisticated video editing and using functions such as user generated content (UGC) are likely to take off before Europe and the United States.

The chipto be made by Taiwan Semiconductor Manufacturing Co. Ltd on a 65nm processsupports complex video post-production features previously only achievable on a desktop computer. Users can capture, edit, view and publish their videos using their phones.

The device, which will come in an 8mm x 8mm BGA package, supports high resolutions of all standard audio and video codecs and APIs to ensure full compatibility with a wide range of content.

Full details of the device were not made available, but the chip acts as a video co-processor and likely uses parallel processing to maintain the lower power requirements of the mobile phone.

At the heart of the hybrid architecture chip is a 32bit RISC core, and the company has developed a proprietary internal bus structure to support the high level of data throughput.

"Analysts are unanimous in pointing out that the market for social networking and UGC is exploding. Network operators and phone manufacturers are queuing up to release 'Facebook phones' or offer individual video features like slow-mo", said Mitchell.

"Yet until now no phone has been able to perform complex video editing on a phone in real time," he added.

Movidia was founded in 2006 by Mitchell, chief technology officer David Moloney and chief operating officer Paul Costigan. It secured $14 million of Series A funding in October 2008.

The company's R&D and sales teams are located in Dublin, Hong Kong and Romania. Of the company's 50 employees, about 30 are based at the R&D center in Timisora, Romania, and the design center manager, Valentin Muresan, is of Romanian origin.

Mitchell says the company's chip is the only in-phone, post-production chip of its kind currently sampling.

- John Walko
EE Times-Europe

Article Comments - Chip enables audio, video editing in...
*? You can enter [0] more charecters.
*Verify code:


Visit Asia Webinars to learn about the latest in technology and get practical design tips.

Back to Top