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CES 2009 take-aways

Posted: 22 Jan 2009 ?? ?Print Version ?Bookmark and Share

Keywords:2009 CES? USB 3.0? IP?

By Navraj Nandra
The Eyes Have It

CES 2009 showcased many of the next generation consumer products that use IP (intellectual property) blocks that we are developing. For example, uncompressed video streaming at 1080p/i was demonstrated using USB 3.0. Here are some takeaways in terms of products and market segments that eventually make their way into key product decisions for mixed-signal IP development.

??Eco friendly products and themes
??Network connected TVs
??Emergence of wireless connected home entertainment systems
??Flash memory and SSD sizes become larger
??Netbooks are hot!
??Big thinkers & disruptive technologies
??Synopsys USB 3.0 demo
??Last gadget standing
??Compared to previous years, CES was slow due to the economic climate

Key takeaways by industry segments:

1. Mobile Multimedia and Smartphones, MIDs, and Netbooks
???Touch Screen
???New Form Factors
???Long Battery Life for Netbooks (15~20 Hours) with HDD & SSD
???All Kind of Services
???Competition in SmartphonesNokia, LG (Watch Phone), Samsung, Sony-Ericsson, Motorola, Apple, Google/HTC, RIM, Palm, Sharp, Garmin,

2. Wireless
???WiFi EverywhereMemory Cards, DSCs, Camcorders, Photo Frames
???WiFi in SiP Form Factor
???GPS for Location-based Services
???60GHz emerging

3. Digital Home
???Home NetworkMoCA, HomePlug AV, HD-PLC (Powerline), Wireless HD,
???240 Hz LCD, Thin Plasma Panels (???3D Gaming & 3D TV
???New Promotion Tools
???Memory Card/USB Drive + RealNetwork Codec
???Digital Photo Frame (4th Screen)

- Navraj Nandra is part of the Synopsys His blog, The Eyes Have It, discusses all things related to mixed-signal PHY IP such as the latest trends, design challenges and anything that may be controversial.

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