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Phones with embedded projection emerge

Posted: 17 Feb 2009 ?? ?Print Version ?Bookmark and Share

Keywords:projection embedded? phones mobile? Samsung phone projector?

Samsung Electronics Ltd and Texas Instruments Inc. have announced the first mobile phones with embedded projection in a contemporary form factor. The Samsung projector phones (Model: I7410 for European market, W7900 for Korean market) use the TI DLP Pico chipset to remove the limitations of the traditional mobile phone screen by easily providing "big picture" viewing experiences.

Building upon the recent excitement and momentum generated at the 2009 International Consumer Electronics Show (CES) in January, the Samsung projector phones can project content with flexible image sizes much larger than traditional phone screens. Images in excess of 50-inches are possible depending on ambient light conditions. Featuring a lightweight and compact design, the Samsung phones provide the complete mobile office and entertainment solution.

"Working together, Samsung and TI, DLP products have made headway in a currently untapped market," said Wonsik Lee, VP of R&D planning team at Samsung Electronics. "This is an exciting time for the mobile phone industry as we transform the limitations of the mobile phone viewing experience to compelling image sizes that really adds significant value to both business and consumer users."

"With the production of the DLP Pico chipset first announced a year ago, Samsung and DLP are proud to launch the first implementation of the DLP Pico Chipset technology in mobile phones," said Frank Moizio, manager of DLP emerging markets business. "These Samsung phones instantly turn any situation into a media-viewing opportunity. While tiny by nature and easily able to fit into a mobile device, the DLP Pico chipset produces stellar image quality and gives the freedom to project content onto practically any surface."

With the DLP technology-enabled Samsung projector phones, you can now turn what has traditionally been an individual experience into a shared viewing opportunity for mobile content. By projecting content you can easily broaden the viewable image in a matter of seconds for ample screening.

The Samsung projector phones will be available this month in Korea (model name: W7900) and soon be available in the European market (model name: I7410) as well. The full-featured smart phones include the following:

??Multiple applications that can be enhanced by the projection featuresharing Powerpoint slides, viewing e-mail attachments, viewing pictures, watching videos and even using the projection feature as a flashlight;
??DLP Pico chipset technology;
??5.0Mpixel camera;
??High-resolution color OLED touchscreen;
??Intuitive flick navigation to view presentations and photo slideshows;
??Ultra-contemporary sleek and lightweight design;
??Built-in audio speakers.

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