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Video encoder for mobiles supports 1,080p

Posted: 18 Feb 2009 ?? ?Print Version ?Bookmark and Share

Keywords:video encoder? phones mobile? video 1? 080p HD?

Silicon IP specialist for digital video, On2 Technologies Inc., is using this week's Mobile World Congress (MWC) to launch its hard-wired HD video encoder that supports full-frame 1,080p video.

Dubbed the Hantro 8270, the part lets mobile phone designers add the latest video decoding capabilities including H.264 Baseline, Main and High Profile video along with 16Mpixel JPEG still images.

The encoder has a minimal clock frequency requirement less than 250MHz needed for 30fps 1,080p video.

Jani Huoponen, VP of product marketing at On2, said the Hantro 8270 "takes video encoding to the next level," and that the company "is talking to several SoC suppliers targeting high-end smart phones who want to design in and license the IP for next-generation devices."

Previous generation decoders from On2's Hantro division, such as the 8190 launched at last year's MWC, are already being designed into devices for mobile applications.

Huoponen would not reveal the names of customers for the latest design, but said companies such as Freescale Semiconductors, MediaTek and Infineon Technologies are major customers of its IP for both mobile applications and for VP6 and VP7 video compression for desktops.

On2 acquired Oulu, Finland-based video compression technology specialist Hantro Oy in late 2007.

On2's codec portfolio includes TrueMotion V6 and V7, MPEG2 and 4, VC-1, H2.64. The proprietary TrueMotion codecs are used in Adobe Flash and Skype, amongst others.

The 8270 is being offered first for FPGAs, and Huoponen said he expects first silicon to be in production during 1H 10. He said the 8270 IP will be available for licensing from next month and expects the first applications will be for high-end phones and the video surveillance/security market.

"The biggest opportunity for us will definitely be mobile phones, as ours is a licensing model, and that is where the volumes will be," Huoponen said.

Power consumption has been a critical design issue for 1,080p capable decoders targeting the mobiles sector, as well as maintaining a low overall clock frequency, said Huoponen. He added that On2 has focused on efficient pipeline utilization and smart parallelism for key functions to meet the industry's expectations for 1,080p video.

Huoponen considered U.K group Imagination Technologies and Korean company Chips and Media as the main competition for hard-wired IP, but he stresses they mostly target consumer applications, not the mobile phones sector.

- John Walko
EE Times Europe





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