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Broadcom hailed as top GPS IC vendor

Posted: 16 Mar 2009 ?? ?Print Version ?Bookmark and Share

Keywords:IC GPS? ranking vendor? Matrix Vendor?

Broadcom Corp. has been ranked the top of the latest GPS IC Vendor Matrix released by ABI Research.

SiRF and Texas Instruments Inc. claimed the second and third spots in the research firm's most recent evaluation of worldwide GPS chip vendors.

"Recent consolidation within the GPS chipset sector has led to intensified competition among the remaining players, and increased collaboration between semiconductor suppliers and the firmware and complementary radio technology providers (primarily Wi-Fi and Bluetooth)," said George Perros, ABI Research senior analyst. "Sector participants are attempting to differentiate their product offerings and re-tool their value propositions, particularly in consumer device markets. The result is a GPS semiconductor sector that is evolving into a two-tier industry, where smaller participants will find it difficultif not impossibleto compete for large volume applications."

The Vendor Matrix is an analytical tool developed by ABI Research to provide a clear understanding of vendors' positions in specific markets. Vendors are assessed on the important parameters of "innovation" and "implementation" across several criteria unique to each vendor matrix.

For this particular matrix, under "innovation," ABI Research examined design innovation, the use of evolving fabrication technology, packaging innovation, features (software/firmware, power, size), flexibility (chip packaging, OEM integration options), the vendors' recent product introductions and whether the ICs offer multiple radio integration.

Under "implementation," ABI Research scrutinized the following criteria: the ability of the design to meet performance and feature objectives; the vendors' sourcing strategies and the strength of their supply chains; their marketing/sales strategy, structure, and recent successes; the firms' organizational alignments and structures to support their GPS market strategy; their market presence; the effectiveness of their product strategies and strength of their product lines; their partnerships; their relative market share, and their overall organizational health.

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