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Philips shuts down 3DTV operations

Posted: 17 Apr 2009 ?? ?Print Version ?Bookmark and Share

Keywords:3DTV? Philips 3D business? display unit?

Philips Electronics said it will close its 3D Solutions operation which had been readying an autostereoscopic display designed to eliminate the need for special 3D glasses.

"Philips has decided to scale down its 3D activities," said Bjorn Teuwsen, director of marketing and communications for Philips 3D Solutions. "The point in time where mass adoption of no glasses-based 3DTV will occur has shifted significantly."

The Philips unit had been showing a 42-inch autostereoscopic 3D display based on a high-definition (1,920 x 1,080 pixels) LCD panel with a lenticular lens attached. The design eliminated the need for special glasses.

The Philips display had been praised by industry analysts who had seen prototypes. Philips also was touting other models, including a high-end, 56-inch model with a native resolution of 4,096 x 2,160 pixels along with 50- and 8-inch models.

However, the display could only be used for showing 3D images due to the permanently attached lenticular lens. The $13,000 price tag for the new displays also contributed to Philips decision to shut down its 3D operation.

Moreover, little 3D content is currently available.

Philips said its Consumer Lifestyle TV business will not be affected. That unit will continue to evaluate 3DTV technology should Philips decide to reenter the market.

On April 14, Philips also reported weakness in its consumer, automotive and healthcare businesses.

- R. Colin Johnson
EE Times

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