Tektronix buys CEM solutions provider

Tektronix Communications has acquired Arantech, a provider of customer experience management (CEM) solutions for wireless communications providers. The terms of the acquisition are not being disclosed.

Mobile carriers today are seeing a rapid increase in the use of smart phones, which is driving increased use of wireless data services. In order to identify new revenue opportunities and to more efficiently resolve service problems, carriers desire a more complete view of the user experience. Arantech is a leading supplier of CEM solutions that manage the customer experience gap—the difference between what traditional network management systems see and what customers actually experience.

"Addressing the customer experience gap is a critical component of the Arantech strategy and managing this gap is a top priority for carriers," said Rich McBee, president, Tektronix. "Together, the two companies will offer the most innovative, scalable customer experience management and monitoring solutions available today. By managing and optimizing the network from the customer perspective, carriers will be able to proactively build enhanced loyalty, strengthen their brand and increase revenue."

Arantech will strengthen Tektronix's Network Intelligence Solution set by broadening the suite of applications offered to wireless operators around the world.

Arantech will continue to operate as an Arantech branded, stand-alone line of business within the Tektronix's Network Intelligence Solutions portfolio. Their solutions will remain equipment-vendor independent and will continue to work with any vendors' installed probes, including those from Tektronix. In addition, Arantech will retain its own dedicated sales and services organization, R&D, marketing and product development.