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Optoelectronics/Displays??

TV IC shipments slide to 30.8M units in Q1

Posted: 18 Jun 2009 ?? ?Print Version ?Bookmark and Share

Keywords:TV IC? flat panel? CRT TV?

DisplaySearch's Quarterly TV Electronics Report found that the TV IC shipments declined seasonally to 30.8 million units for flat panel TVs in Q1 09. Shipments were down by 4.3 percent q-on-q, but up 11 percent y-on-y. This is in line with seasonal trends and with the maturing of the flat panel TV market as developed markets have completed the switch from CRT TVs.

"Concerns over the economic outlook caused set-makers to slash inventory in 2008," noted Paul Gray, director of Europe TV Market Research. "Despite this, sales in developed regions have remained resilient, and there is some inventory rebuild to support ongoing market levels."

DisplaySearch's results also indicate that continued industry consolidation has resulted in an increased share for top-tier IC vendors. At the same time, the real expansion of the flat panel TV market is now in emerging regions and in price-fighter models in mature markets. Specifically, Micronas completed the sale of its FRC, Audio and Demod product lines to Trident, with the remainder of its consumer business (including the TV SoC business) ceasing by the end of the year. In addition, NEC and Renesas announced an intention to merge, and Advanced Micro Devices' TV IC business completed its Q1 as part of Broadcom.

The report also found that Mediatek regained some share as seasonal emphasis returned to the North American market and TV set inventories were rebuilt after a cautious end to 2008. Samsung also gained share as their in-house customer continues to grow in the TV market. The depreciating Korean won has also made them more competitive against merchant ICs priced in U.S. dollars.





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