Global Sources
EE Times-Asia
Stay in touch with EE Times Asia
EE Times-Asia > Optoelectronics/Displays

Netbook shipments to hit 33M in 2009

Posted: 16 Jul 2009 ?? ?Print Version ?Bookmark and Share

Keywords:netbook? notebook? display?

Netbook shipments will reach about 33 million units this year as penetration of these devices into the notebook PC market grows to 20 percent worldwide, according to DisplaySearch's Quarterly Notebook PC Shipment and Forecast Report. Meanwhile, market for "traditional" notebooks (those with displays 12.1-inch and larger) are expected to be flat y-on-y for the first time.

Latin America has the highest netbook market penetration rate at more than 26 percent as the low prices of netbooks makes it more affordable than traditional notebooks.

Europe, Middle East and Africa (EMEA) will see more than 22 percent penetration. In 2008, 45 percent of all netbooks were shipped into EMEA markets. While this figure is forecast to drop to 40 percent in 2009, this share is well in excess of the region's total share of the notebook PC market.

The lowest penetration rates are in Asia Pacific, North America and China.

Telecom providers in many regions have been offering subsidized netbooks for several quarters, propelling growth. In North America, AT&T, Sprint and Verizon are aggressively marketing netbooks. As smart phone penetration continues to increase in North America, the incremental revenue increase from smart phone subscribers is slowing, pushing the need for telecoms to find their next revenue stream.

Downturn effect
Aside from netbook penetration, another factor behind DisplaySearch's expectations of flat y-on-y demand for notebook PCs is a dramatic reduction in demand from enterprise customers. Because of the economic downturn, businesses are cutting purchasing, especially of expensive IT-related products. DisplaySearch believes that there is significant pent-up demand in the B2B market as many enterprises did not upgrade from Windows XP to Vista. The launch of Windows 7 in late October this year, if combined with economic recovery, could lead to a rapid recovery in enterprise notebook PC demand; however, DisplaySearch does not expect this to occur until 2010.

"Mini-notes are forecast to continue to be a significant portion of the market. However, as display sizes of these devices have quickly moved from 7- to 8.9- to 10.1-inch, and now with the emergence of 11.6- and 12.0-inch mini-note products, it is clear that buyers want a light-weight device, but that they also want a bigger display," said John F. Jacobs, Director of Notebook Market Research and author of the report. "While these devices have certainly created a new market, our research indicates that they are predominantly used as secondary PCs by consumers, and are not replacing notebooks".

Article Comments - Netbook shipments to hit 33M in 2009
*? You can enter [0] more charecters.
*Verify code:


Visit Asia Webinars to learn about the latest in technology and get practical design tips.

Back to Top