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Samsung stays on top of LCD TV market in Q2

Posted: 10 Sep 2009 ?? ?Print Version ?Bookmark and Share

Keywords:LCD TV? LED TV? flat-panel display?

Samsung Electronics Co. Ltd kept its lead in the global LCD TV market in Q2 09, in part because of a surge in shipments of its LED-backlit TV sets. Samsung's worldwide LCD TV shipments for Q2 reached 5.7 million units, up 605,956 from 5.1 million in Q1 09. This is the largest unit increase of all LCD TV brands during the quarter. The 12 percent growth gave Samsung a market share of 18.5 percent.

"Samsung in Q2 09 was very aggressive in introducing and marketing LCD TVs that featured LED backlights," said Riddhi Patel, principal analyst for TV at iSuppli. "This puts Samsung at the forefront of this fast-growing technology trend, helping to boost the company's sales during the period."

Unlike traditional CRT TVs that generate their own light, LCD TVs require an additional illumination sourceor backlightin order to present a visible image. LCDs historically have employed fluorescent lamps (CCFLs) as backlights. However, because of price reductions, LEDs in recent years have become a viable alternative to CCFLs.

LEDs deliver multiple advantages compared to CCFLs, including greater power savings, thinner form factors and the elimination of toxic materials employed in CCFL manufacturing.

Worldwide shipments of LCD TVs with LED backlights rose to 604,000 units in Q2, up 75 percent from 345,000 in the previous quarter. Shipments of such sets are expected to rise by 170 percent in Q3 and by another 20 percent in Q4.

For all of 2009, shipments of LCD TVs with LED backlights are predicted to reach 4.5 million units, up by more than a factor of 10 from 438,000 in 2008. By 2013, shipments will rise to 98.8 million, accounting for 42.5 percent of the global LCD TV market.

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