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Brady opens R&D center in Singapore

Posted: 29 Sep 2009 ?? ?Print Version ?Bookmark and Share

Keywords:Singapore center? R&D? intellectual property?

Identification products and specialty materials manufacturer Brady Corp. has opened an R&D center in Singapore.

Brady opened its Asia Pacific center in Singapore because the company's regional business leadership and global marketing activities are concentrated in the country. The geographical location enables Brady to serve its regional operations and customers efficiently. At the same time, Brady can leverage Singapore's talent pool encompassing cultural diversity, experienced, educated, ethical and conscientious technical professionals, which enable efficient engagement with customers and Brady employees globally. Singapore's diplomatic stability facilitates staff travel, also enable Brady to deliver urgent customer technical support throughout the APAC region. In addition, the legislative environment provides strong intellectual property protection and supports research and development.

The company also invests approximately a quarter of its global R&D investment in Asia Pacific R&D centers, which are led by Grant Hay, Brady Asia Pacific R&D director.

"I joined Brady in the middle of 2007, with a mandate to establish Brady's new product development and technology development capabilities in Asia Pacific." Said Hay. "In the last two years, we have ramped up both variable and fixed spending, adding 60 employees in Asia Pacific, with a plan to expand to 80 by the end of 2009. Approximately half of these resources and 80 percent of the leadership team will be based in Singapore. Our staffing and infrastructure is now at a point where we are positioned to add significant value to Brady and its customers."

With the opening of the Asia Pacific R&D center, Brady is expected to drive innovative solutions for the Asian market while tightly aligning to the regional business strategy and its corporate vision. About seven products have been completed in Asia Pacific and some of the latest ones will be announced within the next two months.





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