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Mobile apps demand pushes graphics, multimedia ICs

Posted: 21 Oct 2009 ?? ?Print Version ?Bookmark and Share

Keywords:mobile device? graphics? multimedia?

Market watcher In-Stat reports that with the increasing use of media-rich content, Internet-connected mobile devices need robust multimedia performance to provide quality user experience. Thus, graphics, video, and audio are now at the forefront of semiconductor and system design.

"Multimedia features have moved from simple co-processing functions to the forefront of semiconductor and system design," says Jim McGregor In-Stat analyst. "However, there appears to be an alarming trend of fewer in-house and third-party solutions available despite the growth prospects of the mobile market."

Recent research by In-Stat found the following that the total available market for Internet-connected devices is projected to grow at a 22.3 percent CAGR through 2013. Also by 2013, 91 percent of Internet-connected devices will be using processors with integrated multimedia acceleration, including 72 percent of mobile PCs. And carriers will account for over 60 percent of Internet device unit sales in 2013.

With fewer in-house multimedia solutions and third-party IP providers, ARM, CEVA, and Imagination are poised to benefit the most from increased multimedia functionality in mobile devices. ARM, CEVA, DMP, Imagination Technologies and Vivente are all offering IP solutions to address the market.

There is no shortage of semiconductor chip vendors are looking to address the burgeoning need. They include Anyka, AMD/ATI, Broadcom, Chipnuts, Freescale, Intel, Jade Technology, MagicEyes, Marvell, MtekVision, NVIDIA, Qualcomm, Renesas, Samsung, Texas Instruments, VIA Technologies, Vimicro, and others.

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