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Broadcom embedded ICs rule digital homes

Posted: 12 Nov 2009 ?? ?Print Version ?Bookmark and Share

Keywords:processor? digital home? consumer electronics?

Semicast Research's market analysis on the Opportunities for Embedded Processors in the digital home showed that Broadcom holds 11.5 percent of the market; followed by Sony with 9.6 percent; Toshiba, 6.8 percent; NXP Semiconductors, 5.1 percent; and STMicroelectronics, 4.3 percent. The remaining 62.7 percent is held by other companies.

The digital home encompasses a range of high tech electronics equipment, including games consoles, MP3 players, cameras/camcorders, DTVs, STBs, DVD recorders/players, home networking gear and an array of other consumer electronics such as portable navigation systems, satellite radio receivers and digital photo frames. It is a key market for suppliers of embedded processors and with revenues of $25 billion in 2008, it accounted for almost 10 percent of all semiconductor sales last year. With revenues forecast to grow to over $29 billion in 2014, the digital home is set to become a key battleground for suppliers looking for new opportunities as the global economy stabilizes and returns to growth in the years ahead.

The list of leading suppliers of embedded processors in the digital home includes well known CE companies including NEC, Samsung, Sony and Toshiba. To this can be added NXP and Renesas Technology. However the leading supplier, which has almost no consumer brand recognition, is Broadcom.

Founded in 1991, Broadcom's position as the leading supplier of embedded processors in the digital home clearly reflects a vision of the increasing sophistication and complexity of home electronics products. Today Broadcom has embedded processor solutions for most applications in the home, including DTVs, STBs, DVD recorders and home networking gear, along with solutions for Bluetooth and GPS. Colin Barnden, principal analyst at Semicast Research and study author, commented "Through a combination of close customer relationships, innovative semiconductor solutions and leading edge designs, Semicast judges that Broadcom is well placed to maintain its leadership position in this market in 2009."

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