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Atmel to leverage Immersion touch technology

Posted: 04 Jan 2010 ?? ?Print Version ?Bookmark and Share

Keywords:touch feedback? touchscreen? interface?

Atmel Corp. has licensed Immersion Corp.'s TouchSense technology to deliver products with integrated haptic feedback. Atmel will integrate this functionality into its touch product families to offer users an enhanced experience in consumer products including mobile phones, game consoles, navigation devices, cameras, netbooks, appliances, PCs and peripherals.

Immersion's TouchSense touch feedback technology incorporates numerous proprietary mechanical, electrical, software and firmware technologies to more fully involve the sense of touch in the user experience. At the same time it makes digital devices more accurate, efficient, intuitive and safer. Atmel will apply the technology to support capacitive touch buttons, sliders, wheels and touchscreens.

"As a leader in touch solutions, Atmel's integration of our technology is great validation of our ability to utilize ecosystem partners to assist us with scale," said Craig Vachon, senior VP and general manager of the touch line of business at Immersion. "We're seeing real momentum in the market as consumers increasingly come to expect haptic effects in touch interfaces and enabled at the IC-level. Using feedback to enrich the sense of touch is key to great user experiences and is quickly approaching mainstream."

"Enabling our customers to develop products with best-in-class user interfaces has always been a focus for Atmel," said Peter Jones, managing director of the MCU business unit, Atmel. "By adding Immersion's innovative haptics technology to our QTouch and maXTouch products, designers will now have enhanced user features to apply to their system solutions. We are pleased to be working with Immersion, a world-class leader in the haptics space, to create a better user experience for our customers."





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