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Nvidia GPUs drive Audi navigation, entertainment

Posted: 12 Jan 2010 ?? ?Print Version ?Bookmark and Share

Keywords:Nvidia Audi navigation? GPU? automotive electronics? car infotainment?

Nvidia GPUs are powering the navigation and entertainment systems in all 2010 Audi vehicles worldwide. This combination of Silicon Valley technology and German engineering brings GPUs into the automotive industry, enabling visual capabilities such as full 3D navigation with driver assistance and safety systems, and a "dual zone" entertainment system that enables two videos to be shown on different screens at the same time.

The navigation and entertainment system in the new Audi 2010 product line is the 3G MMI, and it uses Nvidia GPUs to process and generate all visual imagery. The built-in navigation system features 3D topography of buildings and cities, and real-time traffic reporting and navigation information given as audible route-guidance prompts and turn arrows via the color driver information system. This system can recognize complex scenarios and make anticipatory decisions to assist the driver, enhancing their ability to drive more safely.

Also, Nvidia worked with Audi to develop a complete multimedia engine, called Vibrante that serves as the media backbone of 3G MMI. The Vibrante multimedia engine allows Audi passengers to watch DVDs; listen to music from an iPod, CD, SD card or USB memory stick; and enjoy online video content.

As another automotive-industry first, the Vibrante engine supports "dual zone" entertainment with a single GPU, enabling passengers to simultaneously enjoy two different movies on two different screens on the backseat monitors.

"Visual computing has become key differentiator among luxury cars, whether it's delivering the necessary information to the driver or offering state-of-the-art entertainment options to the passengers," said Johan de Nysschen, president, Audi of America. "We partnered with Nvidia because it is clearly the leader in this field."

Nvidia and Audi also worked with Google to enable Google Earth on future 3G MMI systems powered by Nvidia GPUs, beginning in the flagship Audi A8 in 2011. Google Earth is based on a technology developed by Keyhole, a company Nvidia invested in and Google later acquired. The result of this three-way partnership is an industry firsta stunning 3D navigation system with detailed terrain models, snappy performance, 3D landmarks and a highly intuitive visual interface.

The Google-based service enables drivers to plan trips at home and then retrieve the trip routes from their car as needed. Users can also search for points-of-interest directly from the 3G MMI. This will be the first time that Google Earth will be available in any production vehicle.

In addition, the next-generation Nvidia Tegra ultralow-power HD mobile processors will drive the advanced entertainment and navigation systems in all 2012 Audi vehicles, as well as other Volkswagen AG brands, including Volkswagen, Bentley, Lamborghini, SEAT and SKODA, in varying levels of functionality. Next-generation Nvidia Tegra processors are architected to deliver rich 3D visuals, unmatched multimedia and a complete web experience on a variety of devices. Tegra's eight individual processors will help Audi consolidate two completely different electronics systems with separate boxes into one tiny chip. Tegra will also increase system performance and lower power consumption by 10x in Audi's entertainment and navigation systems, for increased fuel efficiency.

"The primary focus of car computing is safety," said Jen-Hsun Huang, president and CEO, Nvidia. "With the power of Tegra's eight processors, the car's computing system can have cameras both inside and outside the vehicle monitoring the driver and the road, providing real-time feedback and guiding you to your next destination, all at the same time."





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