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Portable medical electronics see big market in China

Posted: 18 Jan 2010 ?? ?Print Version ?Bookmark and Share

Keywords:China healthcare? portable medical electronics? electro-medical device? digital?

The portable/home electro-medical device market is enjoying a fast and stable expansion in China due to the government's medical reform, citizen's concern in healthcare and the unique features the devices are offering.

The CAGR of portable electro-medical device market is expected to go up significantly, with market survey showing rapid expansion from 8 billion yuan ($1.17 billion) in 2006 to 28 billion yuan ($4.1 billion) in 2011. "The market is proven to have a powerful anti-risk capability because the whole market is oriented toward China's internal demand and is basically insusceptible to the global financial crises. In China, the market is only in the initial startup phase, so the market demand is huge. In addition, the Chinese have an increasingly high consciousness of health." Zhou Wensheng, senior sales manager of ADI's medical division in Asia-Pacific said.

Like ADI, the worldwide semiconductor manufacturers cast more eyes on the portable/home electro-medical device market of China. Looking forward to the future, everyone will have multiple portable medical devices rather than just one, making it a more exciting market than the cellphones. After losing the country's huge mobile phone market, numerous Europe and U.S. are expected to try their best to get a share of the portable/home electro-medical device market of China. "China and the world have a huge demand for the portable electro-medical devices, and China will enter the list of the largest electro-medical device manufacturers and largest markets." Fan Xujin, chief product marketing engineer of Microchip's medical product division said.

Big market potential
In China, the mode of the medical industry is undergoing a deep change, giving birth to a huge portable medical device market. "In recent years, the medical industry is re-focused from medical treatment to healthcare. Therefore, we predict that the blood pressure meter, blood glucose meter, and low-cost cardiotachometer will be not only popular medical products, but also daily apparatuses of all families in the future". He Yingwei, marketing manager of Freescale Semiconductor I industry division, said.

ADI's Zhou Wensheng added: "The market has an increasingly large demand for the respirators and electrocardiogram monitor that can be used in homes or in small community health service hospitals. Some medical products that are only used in hospitals (for example, electrocardiogram) will also enter homes. Additionally, some future-proof home medical products will come into the world." Wensheng cited as an example the cardiovascular disease, which causes a huge detriment to the health, spurring the need to regularly monitor the electrocardiograph (ECG). Furthermore, the ECG device can incorporate some future-proof technologies, such as the use the acceleration transducer to monitor the actions of patients, to help doctors judge the ECG status of patients in a certain motion state. Sometimes, MEMS can be introduced to the ECG to detect the abnormal status of patients, so that the doctors and guardians can find the sudden accidents timely.

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