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South Korea boosts drive for greener electronics

Posted: 18 Jan 2010 ?? ?Print Version ?Bookmark and Share

Keywords:Korea green electronics? solar cell? 3D TV? touchscreen?

The prospect for the touchscreen will continue to be very bright, as the display is heading for touch technology, said Huh, Yum, a president of Silicon Mitus, a local power management IC company, in the Analog Semiconductor Leaders' Forum 2009. In 2010, "major companies with ample funds are going to enter the touchscreen module market, intensifying the struggle for survival between the small and medium companies and conglomerates," said Lee, Bang-Won, president of ATLab Inc., an optical and touch sensor company. Major companies like Samsung Electronics and LG Display have already introduced 10.1-i and 13.3-inch capacitive type TSIC (Touch Sensor In Cell) LCD panels. The competition is expected to become even fiercer as Taiwan companies with competitiveness in PC manufacturing enter touch-screen market.

2010 might prove to be the turning point for 3D imaging, especially for 3D TV. The potential and applications for 3D imaging technology is quite great including 3D TV, medical imaging, entertainment, education, advertising, video conferencing, R&D, etc. Combine 3D motion sensing technology with 3D camera and the possibility expands even further. But the area with the greatest possibility for commercialization is probably the 3D TV.

At the Korea Electronics Grand Fair 2009, Samsung Electronics and LG Electronics demonstrated fantastic 3D PDP and LCD TVs of the various sizes. The 3D image quality of the LG's 47-inch filter type 3D LCD TV and Samsung's 55-inch shutter-glass type True-240Hz 3D full-HD LCD TV was fantastically crisp.

Critics say that the lack of enough 3D contents and the established 3D standard might yet be the roadblock to the blossoming of the 3D displays. But at least the 3D content issue seems to be resolving, as the 3D content production cost gets lower and 2D/3D conversion technologies are being developed.

LG plans to increase the production quantity and models of 3D TVs to cope with market demand, as the provision of contents in such areas as movie, drama, game, etc is expected to be brisk in 2010.

Samsung plans to market its 3D TVs from around April 2010, as the availability of 3D contents has become more vigorous than expected, hopefully increasing the market demand for 3D TVs. The plan of major Hollywood productions and company like Sony to produce more 3D contents would help, too.

In 2010, Korea might become one of the test beds for the success of the 3D TV market. And the success of the 3D displays might have some significant effect on semiconductor market, too. Though current 3D displays are more about 3D contents than relevant hardware, they have the potential to bring about impressive market invigoration in the semiconductor segments considering the fact that all that 3D products might require, say, twice as much processing power, storage capacity and bandwidth.

- EE Times Korea

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